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Chip Heath, co-author of , talks about what makes certain ideas “naturally sticky.” Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas - ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths - survive and prosper in the social marketplace of ideas. These “naturally sticky” ideas spread without external help in the form of marketing dollars, PR assistance, or the attention of leaders.

Dos experimentos clásicos de psicología social.

Dr. George Vaillant shares insights from his decades of following the Grant Study men.

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.

Oliver Sacks was born in 1933 in London, England (both of his parents were physicians) and earned his medical degree at Queen’s College, Oxford. In the early 1960s, he moved to the United States and completed an internship in San Francisco and a residency in neurology at UCLA. Since 1965, he has lived in New York, where he is clinical professor of neurology at the Albert Einstein College of Medicine, adjunct professor of neurology at the NYU School of Medicine and consultant neurologist to the Little Sisters of the Poor.
In 1966 Dr. Sacks began working as a consulting neurologist for Beth Abraham Hospital, a chronic care facility in the Bronx where he encountered an extraordinary group of patients, many of whom had spent decades in strange, frozen states, like human statues, unable to initiate movement. He recognized these patients as survivors of the great pandemic of sleepy sickness that had swept the world from 1916 to 1927, and treated them with a then-experimental drug, L-dopa, which enabled them to come back to life. They became the subjects of his second book, Awakenings (1973), which later inspired a play by Harold Pinter (”A Kind of Alaska “) and the Oscar-nominated Hollywood movie, “Awakenings,” with Robert De Niro and Robin Williams.

Philip Zimbardo, renowned for his notorious 1971 Stanford Prison Experiments, will discuss how internal time perspectives determine every single one of our thoughts, feelings and actions. He even makes the case that attitudes toward time can influence national destinies.